Unlike objects of housing, where one can be guided by "like" and "do not like" concept, non-residential real estate requires entrepreneurs to use the strict selection criteria.

The very first requirement to any commercial premise is: it must match the chosen purpose. In other words, the premise should have certain characteristics (footage, height, availability of entrances, etc.), which are consistent with sanitary, fire, technical, etc. requirements.

It is also necessary to evaluate profitability of the chosen premise. This is not such an easy task as it might seem at the first glance. Attendance of the future facility is determined not only by its location and approachability, as it is commonly believed, but also by many other factors. It is important to identify your target audience, i.e. the number of potential customers, and to correlate their place of "inhabitance" to the location of the newly opened object. For example, if you are targeting for breakfast /lunch services, you should consider business areas with a high number of companies and organizations, which employees would visit your place.

It is also important to check whether the chosen premise is located in the area that in near future might become unfavorable for business, and there are no other objective circumstances that might disrupt even a well-planned business: demolition of building, withdrawal of site for public use, etc. At this stage it is possible to protect the business against such complications.