Our Resources:

• Ability to provide professional assessment of structure and characteristics of the market segment, to identify trends in its development, conducted by our highly qualified marketing, procurement and sales professionals;
• Ability to provide professional legal and accounting services and conduct financial analysis and audit;
• Ability to attract qualified specialists (consultants), in various professional fields, which can be done either on the basis of personal contacts or through the precise search of required specialists;
• Experience in resolving personnel issues, including search of required specialists, as well as experience in valuation of existing staff;
• Experience in obtaining licenses, permits and approvals from governmental structures;
• Experience of organizing work.

Marketing

In the field of marketing we offer the following services:

Development of Corporate Identity

Corporate identity of the company is its "character", embodied in the visual style. It reflects the basic principles of operation of the company and contains a "message" ("promise") for the target audience - potential consumers of goods and services.

In development of corporate identity, we pay attention to the search of unique idea that will allow to reflect the company's approach to doing business, and to distinguish it from other companies of the corresponding market segment. Attributes of corporate identity are the company’s logo, colors and fonts, style elements, as well as its slogan. They will attract your customers and will make your company’s "business card" easily recognizable and credible.

Service includes:

• Creation of company’s name (name of store unit, name of product);
• Creation of company’s slogan;
• Design of company’s logo;
• Design of printed materials.

You can order either development of corporate identity as a whole, or a particular service (for example, creation of your company’s slogan).

Market Analysis

While providing analysis of the market, we primarily focus on our client’s requests and pay the utmost attention to the circumstances that forced the client to apply for the service. As a result of our work the client receives specific recommendations on promotion of sales of goods (services), as well as information about factors (both positive and negative) that affect volume of sales of the client’s product.

Service includes:

• General characterization of the markets for client’s products or services to be sold provides the description of mechanisms of work, major market trends and factors that affect their condition;
• Analysis of the market potential includes study of the market capacity, market opportunities for certain products, market dynamics;
• Analysis of competitors identifies the main types of competitors, their strengths and weaknesses as well as their opportunities;
• Consumer Analysis allows to select the basic requirements of consumer to products and services, as well as to identify the problems encountered by consumers in consumption of the specific products (services).

Prices for services are listed here.

Distribution

We offer the following services:

Distribution

Service includes:

• Expansion of the market - attracting new customers, finding new ways of using the products, influencing consumer’s psychology;
• Optimization of business processes - changes in the company’s structure in order to increase its efficiency in sales;
• Building the company’s distribution and sales system through the following channels:
  • Retail chains
  • Regional distribution
  • HoReCa
  • Internet
• Increase of sales through existing distribution channels, which includes:
  • Development (correction) of commercial offers;
  • Implementation of effective sales techniques;
  • Set of measures aimed at retaining existing customers;
  • Effective advertising campaign on the Internet;
  • Other measures aimed at increasing sales.
• Development of a price list formation system adapted to specific sales channels

Sales Support

Service includes:

• Contract work- analysis, drafting and negotiation of contracts;
• Analysis and optimization of supply networks, including:
  • Analysis of existing supply networks and expenses;
  • Development of recommendations to change supply terms;
  • Development of supply networks and calculation of expenses;
  • Implementation of the supply networks.
• Organization of merchandising, including:
  • Analysis, development of quality requirements and control of the merchandisers’ performance;
  • Development of monitoring and reporting methods;
  • Development of motivation plans for outsourcing merchandisers/agencies;
  • Tendering of merchandising services among outsourcing agencies;
  • Calculation and justification of the profitability of contracts;
  • Conducting negotiations with the agencies;
  • Contract drafting and signing;
  • Development and implementation of automated methods of interaction and data exchange;
  • Other necessary activities.
• Monitoring, analysis and accounting, including:
  • Development of monitoring systems for qualitative and quantitative distribution, retail prices, analytical reports, marketing activities;
  • Development of a remote control system to evaluate the execution of contracts and maintenance of the company's standards;
  • Development of a remote control system to evaluate the execution of contracts and maintenance of the company's standards when working through distributors.
• Electronic document management:
  • Development and implementation of an electronic product catalog (master data);
  • Introduction of Digital Signature;
• Product development:
  • Product entry into the market/retail chain;
  • Conduct negotiations on entering/rotating of product;
  • Category Management.

Outsourcing Sales

Service includes:

• Optimization of logistics, which includes introduction of more rational process of promoting products and services from raw material suppliers to consumers;
• Monitoring of qualitative and quantitative distribution, retail prices, reporting;
• Organization of BTL, trade-marketing activities;
• Control of contractual terms;
• Organization of merchandising.

IT Services

Our experts will provide the following IT services:

Website Design

Every site begins with a clear understanding of its main objectives, of its target audience; of what "message" the future owner of the site wants to deliver to potential customers. In other words, before the actual website design a preliminary marketing planningstep is essential.

It is followed by careful design of site’s structure (definition of key sections, subsections) and technical planning - development of navigation system, choice of basic software functions.

At the step of creating design, we get back to the initial question about the purpose of the site. Its design should reflect the company’s activities (offers); meet the visual requirements and hidden psychological needs of the target audience; fit the company’s corporate identity, and clearly show how it differs from competing companies. It should be determined in the first place what style will best contribute to the promotion of the company in the market, and only then the combination of shapes and colors should be considered.

In the course of further work is very important:

• To provide proper layout. Only in this case the site will work fine on all major web browsers and the most common resolutions;
• To create content management system (CMS). It enables the client to independently update the site information;
• To conduct thorough site testing before its "start-up" to ensure that all the necessary information is available and software components work smoothly and clearly.

Service includes:

• Marketing planning;
• Development of site’s prototype and its design;
• Development of creative comp;
• Layout, setting of Content management system (CMS). Only in this case the site will work fine on all major web browsers and the most common resolutions, and on all electronic devices (phones, tablets, etc.);
• Content stuffing;
• Testing, network placement, hosting setup and site tuning;

Website Promotion

Website promotion is a set of measures to ensure high attendance of website by targeted visitors, getting site to leading positions.

Service includes:

• Composition of semantic core;
• Optimization of site, including:
  • Work with internal factors: elimination of problems with site indexing, adaptation to the requirements of search engines, relinking;
  • Work with external factors: work with site reference, its build-up and monitoring.
• Usability - research of whether the site convenient and easy to work with, and what steps should be taken in order to make it more user-friendly;
• Work with conversion - the aim is to increase the number of visitors who have completed desired actions (purchase of goods, call to manager, newsletter subscription, etc.) in relation to the total number of visitors;
• Correction of technical errors, formation of selling texts, socialization of resources, etc.

Prices for services are listed here.